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Digital Marketing Metrics to Track Performance
Tracking the right digital marketing metrics is essential for understanding the success of your campaigns. These metrics offer important information about what is effective and where changes are required.
1. Website Traffic: Measures the number of visitors to your site, showing how well your campaigns attract audiences.
2. Conversion Rate: Tracks the percentage of visitors who take desired actions like purchases or sign-ups.
3. Click-Through Rate (CTR): Monitors how often users click on your ads or links compared to impressions.
4. Engagement Metrics: Includes likes, shares, and comments, revealing audience interaction with your content.
5. Return on Investment (ROI): Evaluates the profitability of your campaigns by comparing costs and revenue.
These metrics guide data-driven decisions, ensuring campaigns deliver maximum impact.
Digital Marketing
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